Monthly Archives: September 2016

NEW! Eagleton Poll Shows Statewide Support for Arts Education



NJ arts education advocates plan activities across the state to help kick off multi-year initiative to increase participation in arts education in schools.

The NJ-based Arts Ed Now campaign will officially launch on September 12, 2016 during national Arts Education Week – with advocates featuring the initiative at local and statewide levels all week long.

Spurred by the New Jersey Arts Education Partnership (NJAEP), NJ State Council on the Arts, the Geraldine R. Dodge Foundation, and Americans for the Arts, Arts Ed Now is a multi-year campaign designed to increase participation in arts education in schools across New Jersey.

Studies show that students who participate in arts education do better in school and in life. The longer students are engaged in arts education, the better the outcomes are overall. To heighten the outcomes in New Jersey, Arts Ed Now is focused on increasing participation in every school in the state.

Unfortunately, not all NJ students have the same access to arts education to be able to participate at high levels – or increase existing participation. Despite state education standards, many schools lag behind in offering all four disciplines of dance, music, theater and visual arts.

To achieve better results, the campaign set the following goals by year 2020:
All NJ students will have access to arts education
Increase the number of schools providing more than two art forms
Increase arts participation in elementary and middle schools to 100%
Increase participation in high schools to 60%
Increase school engagement with community resources
Develop a statewide network of local stakeholders

In 1987, Governor Tom Kean signed the law creating the Literacy in the Arts Task Force to examine the state of arts education in New Jersey. “Arts Ed Now is the next generation of advocacy for excellent arts education in our state,” said the former Governor in a statement about the campaign. “I support this campaign and encourage everyone who cares about the future of New Jersey to engage, advocate, and do what you have to do to get results for the benefit of students everywhere.”

Arts Ed Now centers its strategy on helping arts education advocates become good ambassadors to advance the issue forward. Through a statewide network, Arts Ed Now brings people together to share information, stories and best practices for increasing participation in arts education. Local communities provide opportunities to test ideas for advocacy, which then get added to the overall campaign tactics and shared statewide for more powerful results overall.

Additional leadership for the campaign includes: Art Educators of New Jersey, ArtPride NJ, Dance NJ, NJ Department of Education, NJ Music Educators Association., NJ Principals & Supervisors Association/Foundation for Educational Administration., Speech & Theatre Assoc. of NJ, and creative partner Social Impact Studios. Additional partners include the Education Law Center, New Jersey Education Association, New Jersey School Boards Association and the New Jersey PTA. NJTV is a campaign media partner.

“So many people across the state are already doing great work to increase participation in the arts,” said Bob Morrison, Director, NJAEP. “We want to highlight those efforts and build on them to amplify the voices of those who care about arts education as strong local ambassadors with the help of Arts Ed Now.”

One such effort is the pilot community of Newark, NJ. “As a large local community addressing its own arts education needs, the Newark Arts Education Roundtable (NAER) is able to leverage the Arts Ed Now campaign to help ambassadors become even stronger advocates,” said Lauren Meehan, Director, NAER. “We are also able to provide the support as a pilot community to test and refine the statewide campaign tools – in an effort to serve as a model for other communities facing similar challenges as Newark.”

Arts Ed Now will officially launch on September 12, 2016, which coincides with national Arts Education Week. A spotlight focus on activities across the state all week long will provide a springboard for the multi-year initiative.

During lead up to Launch Week, advocates can learn more and download basic campaign materials on the pre-website ArtsEdNow.org. Arts education advocates can also get behind-the-scenes updates now on the Arts Ed Now Facebook Group. Printed materials are also available now for anyone who wants to launch Arts Ed Now in their school, organization or community. Campaign stickers, posters and fact sheets can be requested by e-mailing info@socialimpactstudios.com

The full “campaign central” website will re-launch to kick off Launch Week on September 12th. The full site is designed as an activation hub for everyone involved in promoting the campaign. Visitors to the site can see how their school stacks up in providing arts education and get active right away in the campaign. Practical tools on the site can help ambassadors raise awareness, change policy or create their own local campaign to make change. The site will also provide resources, stories and highlights of ongoing action by local ambassadors.

About the New Jersey Arts Education Partnership
The New Jersey Arts Education Partnership (NJAEP) is the unified voice for arts education in New Jersey. NJAEP was originally founded in 2007 as a cosponsored program of the New Jersey State Council on the Arts, with additional support from the Geraldine R. Dodge Foundation, New Jersey Department of Education and Music for All Foundation. Additional support has been provided by the Prudential Foundation, and ArtPride New Jersey Foundation. The mission of the NJAEP is to provide a unified voice for a diverse group of constituents who agree on the educational benefits and impact of the arts, specifically the contribution they make to student achievement and a civilized, sustainable society. Additional information is available at www.artsednj.org.

Download photos and infographics on the relaunched ArtsEdNow.org campaign central website starting September 12th.


The Beat: NJAEP’s Newsletter- September 2016

10,9,8,7,6,5,4,3,2,1 – the launch is here! The campaign that we have been working on for 18 months is launching on September 12th. Much work has gone into the planning and creation of the campaign. The history is a long one – with the inspiration coming from the 1992 – Arts For Everykid handbook. With the wisdom of that document and the need to create a new plan to raise awareness about the role the arts play in the education of all of our students, the NJAEP and partners set out to create a new campaign. A new approach.

10 Ways to Celebrate the Arts Ed Now Launch!

Arts Ed Now, New Jersey’s multi-year, statewide arts education advocacy campaign will officially launch September 12th-17th. Challenge yourself and others to see how many items you can complete during Launch Week!  Check the Facts on Arts Education in NJ!

Join the Facebook group to gather and share ideas with other Arts Ed supporters. Post a message let us know what you’re doing for Launch and we will promote your activity.

Upload “I support Arts Ed Now”  graphic as your social media profile picture.

Participate  in the “Yesterday an arts student…” Or the “Today an arts student…” collection on social media  – download the sign  Tip: Follow along with the hashtag #ArtsEdNow.

Create a custom Arts Ed Now logo for your community, school, or organization @ www.artsednow.org

Download a graphic from the collection of Arts Ed Now Memes and share on Social Media. Tip: Great if you want to send a shoutout on Social Media! 

Share Materials!  Get printed stickers, posters and fact sheets mailed directly to you. Request materials at info@socialimpactstudios.com by the 9th and you’ll have them during Launch Week.

Check out the shiny website!  A new  WWW.ARTSEDNOW.ORG will be live on September 12th.

Capture photos and highlight local activities in your community that connect to Arts Ed Now.   Tip: If you don’t know of an event in your neighborhood…YOU can plan/promote an event!

Take the lead in your school or organization!  Think about how to engage others within the organization. 

Tag and and share with 5 friends.  Use your own social media to promote Arts Ed Now with Thunderclap!  Tag others and challenge them to show their support for Arts Ed!  

BLOG: Creating a Campaign…Together by Ennis Carter, Director of Social Impact Studios

It’s always exciting to work on a new campaign. The energy of a powerful idea mixed with the spirit of dedicated advocates can spark creativity that makes promoting important social issues thrilling. At Social Impact Studios, we’ve help craft hundreds of public awareness initiatives over the years, and the best ones always bring together a large group to generate a message that amplifies all the voices of the people most affected by the issue. Arts Ed Now is one of those campaigns – and is especially exciting for us because we get to be a part of it as the effort’s Creative Partner.

In today’s media-focused culture, it’s fairly easy to design creative public awareness pushes. There are plenty of tools and a lot of good examples to follow. But creativity is not enough to make real and lasting change alone. To do that, you need to think beyond the “one-off” promotional campaign and leverage the strength of those involved – setting a stage that encourages movement-building at every step of the way. The Arts Ed Now campaign intentionally followed such a path and the backstory on its development is a good example of how challenging and rewarding it can be to work in creative collaboration with a group of dedicated people.

Arts Ed Now started out as the idea of a few inspired visionaries to pick up the baton from a previous campaign called “Arts for Every Kid.” More than a decade ago, Arts for Every Kid set out to assure arts education across the state of New Jersey. Having achieved the result of 97% of school districts now offering arts education in some form, the next step would be to increase participation for even better results. This time around, the process would focus on engaging existing arts education champions from local to state levels and across all ages from students themselves to teachers to long-time policy-makers and administrators. Instead of developing a ready-made campaign behind closed doors, Arts Ed Now stakeholders were part of the creation of a multi-year effort to increase active creative learning that is good for all students and good for New Jersey.

It was a smart approach. By building a movement as well as a platform, we not only engaged ambassadors ahead of the public campaign launch, but also learned more about what was really happening with arts education at the local level – and what needed to be done to address inequity in key areas of the state. The first year of direct, grassroots discovery revealed that there was still quite a bit of work to do to assure access for many students in New Jersey. We couldn’t leap only to increasing participation if baseline access wasn’t yet available everywhere. The power of a statewide stakeholder network now gives the campaign a way to address both elements simultaneously and achieve results through shared experiences and practices.

As we all get ready for the public launch of Arts Ed Now during Arts Education Week September 12 – 17, 2016, it is exciting to see how the campaign has come together through the insights and hard work of a large and creative group of people. It is important to remember that all of that creative energy generated was only the beginning – gearing us all up to go out of the gate with a strong and unified campaign designed to amplify the many voices of advocates everywhere. With that foundation underneath us, just imagine where it can go from here!

Learn more about the campaign at: www.ArtsEdNow.org

Social Impact Studios is a creative hub for promoting important social issues and proud Creative Partner of the Arts Ed Now campaign in NJ.


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